"With my background as an out and out salesman I often have problems reconciling large marketing budgets with the level of benefit delivered. However, Selene's focus is based on well-qualified lead generation coupled with strong analysis and control to ensure that the sales teams have the best possible opportunity to meet their targets.
Selene has a thorough and detailed approach to her work with strong management disciplines. She delivers extremely cost effective and clearly quantifiable benefits and also provides tight controls going forwards to ensure that those benefits are not lost.".

Bryan M Rose, Strategic Accounts Director, Witness Systems

Advantage Marketing Solutions is run by Selene Regan, who has 10 years experience of successfully delivering demand-generation marketing solutions to the IT sector. She believes that success or failure should be measured by the results she achieves and has a track record of results which speak for themselves. An important aspect of Selene’s success is her ability to generate exceptional relationships with sales teams and she is passionate about how important an integrated relationship with sales is to the ability of marketing to do a excellent job and add real value to sales activity.

"As a reseller I found Selene's approach very refreshing. She was clearly dedicated to making her programs a success. She readily assumed responsibility for ensuring that Aspire's campaigns were managed to the same high standard and driven to achieve the same levels of success as the vendors'. Her advice was regularly sought readily given. Selene's energy, expertise and integrity mean that I would have no hesitation in recommending her services to other organisations".

Stephen McAlister, Director, Aspire Technology