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Selene and Clarify Solutions were engaged to deliver
a two year Market Definition and Analysis program. Driven by Selene
this program demanded a multi-disciplined approach to bring together
database technology, analytics, market intelligence and sales process
management. At all times through this project Selene was unfailing
in her enthusiasm, and demonstrated an ability to transition easily
between the strategic objectives of the program and ensuring detail
was met at all stages. It was down to Selene’s dedication
and competencies as a Marketing professional that she was able to
manage multiple parties to successfully deliver this high-risk,
high-visibility program, on time and on budget at all key milestones.
The result of this program was delivery of the most comprehensive
and detailed view of our customer’s market place in existence
which has been successfully used to drive company strategy and partner
relationships at the highest level.
Claire Edmunds
Managing Director
Clarify Solution Selling Ltd
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