"Selene is one of the most talented and pro-active marketing individuals I have worked with. Her grasp of the market dynamics in this sector was impressive and her ability to take a product strategy and map it into a marketing campaign that generated quality leads was a real "value add" to Sales. Furthermore, her organisation and customer relationship skills enabled us to stage high quality marketing events that ran on rails".

Henry Manners - Account Director, Witness Systems UK

With many years industry experience, we know how to manage lead generation activity properly. From identifying what your business really needs, through to planning and implementing the campaign and finally to tracking results and demonstrating that all-important ROI. The services which Advantage Marketing offers can help you to improve the quality of your business opportunities and the ability to show ROI on marketing activities. In short, we can help you with:

• Marketing planning
  To make sure that proposed activities will generate business value and sales pipeline – and are in line with your corporate directions and sales goals.
  
• Marketing database management
  To ensure that you have the right data, of the right quality, with the right supporting information to suit what your business actually needs. To enable you to use your data to take a focussed marketing approach and to make your data strategy an integral part of your marketing planning
  
• Telemarketing activity
  To set up an in-house team from scratch, manage your existing in-house team more effectively or to manage a new or existing outsourced supplier more effectively. To look at the methodology and management of this team so that an ‘opportunity development’ approach is undertaken, rather than just ‘opportunity identification’.
  
• Campaign development
  To develop the right campaigns which target the right people – and then to maximise the effectiveness of those campaigns to generate quality business opportunities. This covers both new business development and maximising the revenue opportunity from your existing customers.
  
• Pipeline development
  To calculate a ‘lead funnel’ which will enable you to understand the volume of leads required to support your sales revenue targets. To develop processes which improve your ability to manage and measure your lead funnel effectively, improving the quality of opportunities generated and the ability to demonstrate trackable ROI.

If you want to make sure that your next lead generation campaign actually works then contact us to see how we can help.

"As a reseller I found Selene's approach very refreshing. She was clearly dedicated to making her programs a success. She readily assumed responsibility for ensuring that Aspire's campaigns were managed to the same high standard and driven to achieve the same levels of success as the vendors'. Her advice was regularly sought readily given. Selene's energy, expertise and integrity mean that I would have no hesitation in recommending her services to other organisations".

Stephen McAlister, Director, Aspire Technology