DAY QUOTE     
"Victory goes to the player who makes the next-to-last mistake." - Chessmaster Savielly Tartakower
 
Home About us Solutions Approach References Contact us Case Study us
Home Contacts
Testimonials     

"With my background as an out and out salesman I often have problems reconciling large marketing budgets with the level of benefit delivered. However, Selene's focus is based on well-qualified lead generation coupled with strong analysis and control to ensure that the sales teams have the best possible opportunity to meet their targets.
Selene has a thorough and detailed approach to her work with strong management disciplines. She delivers extremely cost effective and clearly quantifiable benefits and also provides tight controls going forwards to ensure that those benefits are not lost.".

Bryan M Rose, Strategic Accounts Director, Witness Systems
WELCOME TO ADVANTAGE MARKETING      

If you're going to spend valuable budget on marketing, you need to make sure it works. Sounds simple, but it is often the case that companies
pay an awful lot of money for marketing activities specifically designed to bring in business leads - with no real understanding of how to make sure it generates the results they are hoping for.

All companies find themselves under increasing pressure to demonstrate measurable results from marketing activity, but probably none more so that those in the technology sector. If you are a reseller who is being given marketing funds by a vendor, or a vendor who is co-funding a
reseller marketing campaign you simply have to be able to prove that the activities you have spent money on are actually generating revenue for
you.
Testomonials     

I would say that Selene is particularly talented in the areas of lead generation, contacts database management, territory definitions/business planning and managing specific marketing campaigns and more effective in
her approach than I have found her predecessors/equivalent personnel in other organisations.  This is largely due to her understanding of the sales cycle, the practical issues and timeline pressures associated with
this environment, and was very focussed in delivering well qualified leads.


Bernadette Ridge

Account Director - Witness Systems

ŠADVANTAGE MARKETING 2005     Home \ About Us \ Solutions \ Approach \ References \ Contact Us \ Case Study